DALVERTON GARDEN CENTRE SET TO INCREASE PLANT SALES AREA BY MORE THAN 5,000 SQ FT TO ENHANCE ITS PRODUCT RANGE AND CUSTOMER EXPERIENCE

Dalverton Garden Centre on the Isle of Wight is set to increase its popular plant sales area by 20 per cent to ensure it continues to fulfil customer demand.

The garden centre, which has been trading for 22 years, sought the support of garden centre business development and town planning specialists Malcolm Scott Consultants (MSC) to put together proposals for an extension at its centre, in order to meet customer expectations and fend off competition from other retailers; particularly internet garden retailers which capitalised on the pandemic while centres were closed during 2020.

Chris Primett, of MSC said: “Dalverton Garden Centre plans to focus upon the areas where its customers tend to beeline toward – with its plant sales area being a big attraction and strength for the centre. 

“At present, the centre’s plant sales area amounts to approximately 20,000 sq ft, stocking around 400 varieties of plants.  The centre’s owner, Tim Honnor, was keen on expanding and capitalising on this plants strength, of which a proportion of the space previously used was lost to car park and service area improvements,” he explained.

“We submitted plans to seek permission to provide a replacement open display space of 5,123 sq ft, bringing the total planteria to around 27,400m², which is a very credible department size and gives Dulverton’s customers a retail plant proposition that is extensive.”

The authority subsequently granted permission for the proposals, and Tim said: “I was delighted to have been given the green light to move ahead with the plans. We feel that this is essential to our future success.

“We currently employ 52 staff at Dalverton and we are committed to making the centre as appealing to our customers as possible. Over the past five years there has been a huge surge in consumer spending on garden products and we believe that this extension will increase our product capacity, thereby increasing customer choice and helping to enhance our immersive customer experience; ultimately supporting turnover growth.”