Town Planning and business development specialists at Malcolm Scott Consultants are working with Studley Grange Garden Centre near Swindon to develop proposals that will support the centre’s goals of increasing its proposition after the successful opening of a new 200-cover restaurant last year.
The Hay Lane garden centre, purchased from Wyevale by Tony Miller, also includes a play barn, a craft village, increased canopy space, an extension to the retail area and a farm park.
Studley Grange Garden Centre is determined to continue to develop the site, and working with Malcolm Scott Consultants, it has now gained planning permission for a building to replace a soft play and craft units building, as well as building extensions to the existing goods storage facilities and extensions to the existing open-sided canopies, in order to increase sales in the retail area.
The business aims to enhance its facilities, retail and catering areas further to showcase a wider product range to improve its customer experience.
Andrew Burton, of Malcolm Scott Consultants, said: “Securing these permissions is great news for the garden centre, but plans for its development don’t stop there – Studley Grange intends to improve the centre further in the coming year.
“The ongoing development has been well-received by Studley Grange’s visitors, and the centre is extremely proactive when it comes to providing added attractions and facilities to meet customer demand.
“Studley Grange built a large new restaurant and kitchen last year, allowing the space where the previous restaurant was to be repurposed for retail. By relocating the restaurant to the rear of the site, customers pass far more products on their journey through the centre.
“Alexandra Gines-Heiwegen, our Architectural Technologist and Designer, supported Tony and his team with the development of the restaurant, providing advice and design work including building regulations, Cad drawings and support with the building project management. The team at Studley designed the seating area themselves, resulting in a large catering offer to support its retail and visitor attraction customers.
“Tony’s focus on giving customers more continues, and on top of this latest planning permission, future plans continue with new ranges brought into the shop already and plans for development of a farm shop concept, linking to Studley Grange’s Farm.
Tony Miller, owner of Studley Grange Garden Centre said: “The past two years have been fantastic for us as a business. The ongoing development throughout our garden centre is important to us, enabling us to support our customer experience and improve our facilities. Our new restaurant is performing really well and the retail range has been well received and this planning permission adds even more in line with our garden centre’s strategic development plan. One of our next projects is for a farm shop and with support from Malcolm Scott Consultants, with their added specialism in farm shops, I am sure that Studley Grange will provide our customers an offer that gives them even more reason to visit us in the future.”
Tony continued: “Our garden centre and Butterfly Farm have always created an enjoyable customer experience, with points of difference to set us apart from the competition and we always welcome the opportunity for us to continue to improve our facilities. Like all garden centres, we have had to adapt to changing circumstances over the past 18 months, and we are pleased with how we have done so.
“Our location just off the M4 is fantastic and our aim is to be a destination garden centre that offers more for the customers, giving them the retail experience and full range of facilities to meet all their needs,” he added.